Kingdom new lands farmers not farming7/12/2023 I’d enjoyed working on farms in my younger years, but only more recently did I see the potential to contribute to their development and make new discoveries. I well remember the freezing weather, especially when picking, topping, and tailing Brussel sprouts! I helped with the harvest, rushed parsley to Campbell’s Soup factory in Kings Lynn, and lugged heavy wet potato sacks as a winter holiday job. My friends lived and breathed farming and they were a fundamental part of my life too. The increasingly symbiotic relationship between our technology business and our farms will, I hope, also yield novel new approaches to drive sustainability and performance in Dyson products, while opening-up new opportunities for the further use of technology on our farms.įarming isn’t in my blood, so to speak, but it was part of my childhood as I grew up living in an agricultural community amongst farms and farming families in North Norfolk. Now we are turning our attention to making the farms work as a business, making them profitable, moving away from subsidies and providing food and energy for consumers. In recent years we have been investing heavily in getting the basics right – soil quality, infrastructure, new technology, and stewardship. Our farms have been tackling these problems head-on and with increasing pace, finding great opportunities in the process. I’m excited about the future of agriculture, despite the undoubtedly significant challenges that the sector faces. Sustainable food production and food security are vital to the nation’s health and the nation’s economy, whilst there is also a real opportunity for agriculture to drive a revolution in technology and vice versa. Farming is not a cottage-industry, or something quaint and nostalgic efficient, high-technology agriculture holds many of the keys to our future.
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